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  • BERG RESEARCH

    BERG RESEARCH

    SOLUTIONS FOR BUSINESS DEVELOPMENT

 

ABOUT BERG RESEARCH

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BERG RESEARCH IS A COMPANY WITH EXPERIENCE IN MARKETING RESEARCH

We have more than ten years of experience in marketing research in cooperation with representatives of telecommunications, insurance, finance and other fields. During this period we have come to a conclusion that our main mission in client business is to be quite like the mountaineering group guides, also called Sherpas.

Sherpas are intimately familiar with the mountain trails, and the ever-changing nature of the mountain weather. They are the ones that mountaineers entrust with their lives. Sherpas help the climbers to keep up the fighting spirit, maintain safety of the team and after all help to reach the destined summit.

We understand the human behavior and thought process. We know how to explore the human perception, decision-making strategies and argumentation of choice making. We can be your guides during the journey to completion of the set business goals.

We will help when you will have to decide which trail to take in order to reach set goals with confidence and without losses.

For a safe journey we will make sure you are well-equipped by providing answers on what is expected from you by your existing and potential clients, for what they are ready not only to pay but become your fellow travelers.

 

OUR SERVICES

SOLUTIONS FOR BUSINESS DEVELOPMENT

SOLUTIONS FOR BUSINESS DEVELOPMENT

• Brand potential research

• Development of products and services

• Consumer behavior research

• Customer satisfaction, attraction research

• Web content (Homepage) functionality research

• Employee satisfaction and loyalty research

• Service experience audit

• Research of communication effectiveness within a company

• Advertisement content creation (testing, development of the message contents, measurements of the effectiveness of the campaign)

• Ethnographic research

• “Secret buyer” research

  RESEARCH TOOLS

RESEARCH TOOLS

On-line research

In-depth individual interviews

Telephone interviews

Expert interviews (Individual interviews with specialists of various fields, business executives, business owners)

Ethnographic interviews, observations (interviews in consumer`s residence, real everyday environment, gaining insight in the relationships with family, friends and acquaintances)

“Secret buyer” observations (measurements of service standards)

Employee satisfaction and loyalty research (Net Promoter Score methodology (NPS))

Tests:

– WEB product, platform tests/analysis

– Social media auditory research

– Analysis of secondary data

Concept testing (idea concept, visual material evaluation in target audiences, product degustation)

Work sessions (workshops), solutions for the development of new products, services, identification of strategy and tactical solutions.

– Brainstorm sessions (moderation of express “brainstorming”, idea generation sessions)

– Designing and supervision of strategic work sessions

OUR EXPERTS OFFER

OUR EXPERTS OFFER

Moderation (In Latvia and internationally)

Precise recruiting of target audiences (in all territory of Latvia)

Secondary data (structuring and analysis of all collected data)

Our office can provide a discussion auditorium with an option to observe the discussion in real-time through a mirror glass wall. 

 

 

OUR TEAM

ILZE ROZENBERGA

In research since 2003

More than 10 years of experience in collaboration with specialists from various fields. Expertise in solutions and methods of qualitative research. Long-term experience in design and moderation of strategic work sessions and brainstorming sessions.

ilze.rozenberga@bergresearch.lv

+371 29488508

JEĻENA VOROBJOVA

In research since 2005

More than 10 years of experience in marketing research, Expertise in solutions and methods of quantitative research. In-depth understanding of telecommunications, measuring the effectiveness of advertising.

jelena.vorobjova@bergresearch.lv

+371 29590064

IEVA SAUKUMA

In research since 2004

Long-term experience in project management and recruiting of hard-to-reach target audiences. Outstanding intuition and knowledge in psychology of motivation of the research participants.

ieva.saukuma@bergresearch.lv

+371 28861381

 

CONTACT US

Riga, Antonijas 24-6, LV-1010

+371 29488508

info@bergresearch.lv

 

OUR PARTNERS